Buying Into English: Language and Investment in the New Capitalist World Catherine Jean Prendergast

ISBN: 9781306944427

Published: July 10th 2014

ebook

193 pages


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Buying Into English: Language and Investment in the New Capitalist World  by  Catherine Jean Prendergast

Buying Into English: Language and Investment in the New Capitalist World by Catherine Jean Prendergast
July 10th 2014 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 193 pages | ISBN: 9781306944427 | 3.49 Mb

Many developing countries have little choice but to buy into English as a path to ideological and material betterment. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations,MoreMany developing countries have little choice but to buy into English as a path to ideological and material betterment.

Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world.

She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit. Buying into English presents an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English.



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